Andrew Jasper - Portfolio

As Head of Design, I was tasked with both coming up with concepts to meet the client's goals. I was also responsible for the visual design, UI and UX. I created wireframes, pitched the ideas in a meeting and 15 Dunkin' stakeholders, oversaw the high-fidelity final graphics and animations, was the internal stakeholder for final experience approval.

I worked with 1 designer for game graphics and 1 developer who implemented the game logic and experience deployment. I chose the sound effects and music from a library to stay on budget.

As Head of Design, I was tasked with both coming up with concepts to meet the client's goals. I was also responsible for the visual design, UI and UX. I created wireframes, pitched the ideas in a meeting and 15 Dunkin' stakeholders, oversaw the high-fidelity final graphics and animations, was the internal stakeholder for final experience approval.

I worked with 1 designer for game graphics and 1 developer who implemented the game logic and experience deployment. I chose the sound effects and music from a library to stay on budget.

As Head of Design, I was tasked with both coming up with concepts to meet the client's goals. I was also responsible for the visual design, UI and UX. I created wireframes, pitched the ideas in a meeting and 15 Dunkin' stakeholders, oversaw the high-fidelity final graphics and animations, was the internal stakeholder for final experience approval.

I worked with 1 designer for game graphics and 1 developer who implemented the game logic and experience deployment. I chose the sound effects and music from a library to stay on budget.

When pitching ideas to the customer, I would usually come up with 2 or 3 experiences that I felt would meet their goals. Below is the first wireframe that demonstrates the branded start and gameplay. I created just enough frames in order to clearly communicate how the game experience would work and have accompanying text to match is numbered example.

In this part of the process we present a full user flow of the experience to the client. I used hi-fidelity graphics so they can review it and understand the exact feel for the game. Additionally, if there are animations and interactions in the experience, I broke it down into steps so it's easy to follow.

Before shipping a V1 of the game, we would do extensive user testing, both internally and externally with a select group of opt-in users. During this process I sat in to watch users play, see where they might struggle to understand and gather feedback after the experience was completed. One of the largest goals here was engagement so I wanted to make sure users were having fun playing it. Typically, even with V1 they would often restart the game several times before the session was over unprompted to either try to win a difficult level or beat their high score.

The end result became the highest engagement for any SnapChat ad ever made (told to us by Snap) with an average opt-in playtime of 186s per user, 3X average replays and 28% user re-engagement. After the Halloween experience, we ended up making many different versions of the game for various holidays over the years.

Below are some of the final designs and a video example.

The end result became the highest engagement for any SnapChat ad ever made (told to us by Snap) with an average opt-in playtime of 186s per user, 3X average replays and 28% user re-engagement. After the Halloween experience, we ended up making many different versions of the game for various holidays over the years.

Below are some of the final designs and a video example.

The end result became the highest engagement for any SnapChat ad ever made (told to us by Snap) with an average opt-in playtime of 186s per user, 3X average replays and 28% user re-engagement. After the Halloween experience, we ended up making many different versions of the game for various holidays over the years.

Below are some of the final designs and a video example.